Private Cloud Storage is not a new “thing” but rather a new “way” to implement storage. Using industry standard x86 servers instead of proprietary hardware and a sophisticated piece of storage software end-users can cut their TCO by 10x! Private Cloud Storage lets enterprises copy what Web2.0s have done so successfully. Users can now cut capital expenditures (CAPEX) and operational expenditures (OPEX) with TierraCloud’s Private Cloud Storage products. Users can do this while adding functionality previously not possible in the areas of automated data management, extreme data mobility and ability to run third-party storage apps (applications that operate on the data inside the storage cloud).