TierraCloud's definition of cloud storage is simply this - a new way of implementing enterprise storage architecture using industry standard x86 servers and powerful storage software on top. The software makes all the nodes look like one management entity and provides scalability and reliability even though the underlying storage node is unreliable and limited in resources. Web 2.0s have demonstrated a 10x total-cost-of-reduction using this architecture. This architecture also provides the simplicity, elasticity and the service aspect; attributes normally associated with cloud storage.